Callaway Golf
Client: Callaway Golf
Role: Email Marketing Manager
Contributions: UI Design, Strategy, Animation, Front-End Dev, Project Management
Tools: Figma, Photoshop, Dreamweaver, Oracle Responsys
Medium: Email Marketing
Early in Q1 2018, Callaway needed to drum up sales. I decided to implement some CSS slideshow animations in a series of pre-order marketing to boost interest in a new line of wedges. The cutting-edge content generated a lot of calls & excitement among fans and had open rates over 30%, with over $25k in direct sales in just a few days.
Client: Callaway Golf / OGIO
Role: Email Marketing Manager
Contributions: UI Design, Strategy, Front-End Dev, Project Management
Tools Used: Figma, Photoshop, Dreamweaver, Oracle Responsys
Medium: Email Marketing
Callaway needed to promote the recently-acquired OGIO brand and create awareness of the products. We launched a campaign through both the Callaway and OGIO brands, showing product categories and and a visually-appealing offer to entice new customers. (Dynamically-populated product recommendations based on browsing data became a staple of all our emails, driving sales higher.)
Client: Odyssey Golf
Role: Email Marketing Manager
Contributions: Strategy, Front-End Dev, Project Management
Tools Used: Figma, Dreamweaver, Oracle Responsys
Medium: Email Marketing
Odyssey Golf had lots of new products and articles to feature in 2018. Rave reviews and professional tournament wins helped to provide compelling content, and a brand tune-up kept subscribers engaged. This resulted in the newsletter mailing list increasing from 60k to 200k within a quarter.
Client: OGIO
Role: Email Marketing Manager
Contributions: Strategy, Front-End Dev, Project Management
Tools Used: Figma, Dreamweaver, Oracle Responsys
Medium: Email Marketing
OGIO had been recently purchased by Callaway, and there were not enough resources to drive revenue through the brand. The marketing team pushed to create a site-wide sale that we could feature in email and social campaigns to increase sales. This Valentine’s Day themed campaign was the perfect solution, resulting in an overall margin increase.
Client: Callaway Golf
Role: Email Marketing Manager
Contributions: Strategy, Front-End Dev, Project Management
Tools Used: Figma, Photoshop, Dreamweaver, Oracle Responsys
Medium: Email Marketing
Teaser email for the premiere of the 2018 line of Rogue family clubs. The email and landing page are minimal to incite curiosity and promote email subscriptions for future product content.
Client: Callaway Golf
Role: Email Marketing Manager
Contributions: Strategy, UI Design, Front-End Dev, Project Management, Data Analytics
Tools Used: Figma, Photoshop, Dreamweaver, Oracle Responsys
Medium: Email Marketing
Epic Star is an elite line of clubs created for players needing more distance and precision. Quality metals drive the price point up quite a bit, which could have potentially deterred average customers, so this mailing was segmented into three groups: An irons email to subscribers who are big spenders but haven’t recently bought irons, a driver email with the same qualifications for drivers, and a general send featuring the drivers to the rest of the list.
Client: Callaway Golf
Role: Email Marketing Manager
Contributions: Strategy, Front-End Dev, Project Management
Tools Used: Figma, Photoshop, Dreamweaver, Oracle Responsys
Medium: Email Marketing
This email promoted the pre-sale of two new lines of irons. The monochromatic design accentuated the sleek metal products.
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