BRANDING Projects
I developed a love for branding and all the interconnections it encompasses in my studies at Texas State University. I love the psychology and bond of loyalty a symbol can signify, as well as the challenge of bringing a company’s message to life and distilling it into in a simple artifact.
Role: Art Director
Contributions: Art Direction, UI Design, Strategy, Graphics, Animation, Copywriting
Tools: Figma, Photoshop, Illustrator, WordPress, CMS, PPT
Medium: Branding
I was approached by the Sheriff Cyber Security team looking for a quick fix to their WordPress CMS and changes to their website background images in late 2021– however, I immediately saw an opportunity to assist with web redesign, branding, SEO, and ADA issues, etc, and the client agreed.
I got right to work drawing on my Wacom tablet and meeting regularly with the client to get a feel for how far I could push the entire concept. I proposed a Western feel and I tried to inject as many quirky headlines as possible to reflect the new humor of the brand voice, coupled with futuristic / sci-fi references at behest of the client, and came up with an animated character to act as the brand mascot.
The first image shows the evolution of the brand from notes to final assets, and the other images show swag and business cards I created for a trade show. I also created a Powerpoint animation and redesigned the entire client website. Click below!
Role: Art Director
Tools: Final Cut Pro
Medium: Film / Opening Title Design
I served as art director and created an opening title animation for a short film in 2009, winning Best Opening Title in Austin.
Role: Designer/Illustrator
Tools: Photoshop, Illustrator
Medium: Brand Identity / Collateral
Identity, signage, and accessories for Austin Pizza Garden, the historic haunted Austin restaurant.
Client: Michelann Quimby / Graphic Granola
Role: Designer
Tools Used: Illustrator, Indesign
Medium: Branding, Print
Identity design and business cards for Michelann Quimby– a writer, speaker, consultant, and amazing photographer. Michelann has an affinity for the lotus flower and its symbolical significance. http://www.michelann.com/
Client: Scorpion Tequila
Role: Designer
Tools Used: Illustrator, Indesign
Medium: Packaging Design
Logo, bottle design and press kit for ESCORPION MEZCAL (rebranded to Spanish) — an award-winning family of 100% Agave distilled spirits crafted in Oaxaca, the traditional home of Mezcal-making in Mexico. As a distinguishing feature, all varieties of ESCORPION MEZCAL come with a real scorpion in the bottle.
Client: Perfumania
Role: Designer
Tools Used: Illustrator, Indesign
Medium: Print, Packaging Design
Logo design for Perfumania, one of the nation’s leading retailers in designer fragrances. The italicized “f” is a visual allusion to the aroma of perfume. Package includes stationary, business card, gift bag, gift card, catalog, and signage for Perfumania.
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